Links · cleaning and breakdownClean and inspect a link

Paste the link — the tags are stripped immediately, with no button to press. Everything starting with `utm_` goes: `utm_source`, `utm_medium`, `utm_campaign`, `utm_term`, `utm_content` and any custom ones. Next to the clean link you get a list of what was removed and what each tag did: they mark the source, medium and campaign of a visit — data for someone's analytics, not for the page itself.

They are ad-click identifiers: `fbclid` comes from Facebook, `gclid` from Google Ads, `yclid` from Yandex Direct. Unlike UTM tags, which describe a campaign as a whole, a click id is unique and ties one particular visit to you personally. The page itself never needs it, so it goes first. Unknown identifiers of the same shape are removed too, by the rule «the name ends in clid».

No: only known trackers are removed, while functional parameters survive — page number, search query, record id, language, sort order. Return addresses get special protection (`Source`, `returnUrl`, `redirect_uri`): they look like tracking but control where a person lands after submitting a form. Every parameter that stayed carries a note explaining why it did.

So that a link does not tell the recipient where you came from, and does not carry someone else's analytics further down the chain of forwards. A tagged link says more about you than you intended, and parameters sometimes hold personal data — an email, an order number, a session id. As a bonus the link gets shorter and readable by a human rather than a machine.

No, and that is deliberate. Finding out where a short link leads requires following it — sending a request to someone else's server and telling it that the link has been opened. This tool only works with what you paste and sends nothing anywhere. For a short link it will show the breakdown of the short address itself, never the destination.

No. Parsing and cleaning happen in your browser: the rules arrive with the page and no network request is made, neither when you paste a link nor when you copy the result. That matters here in particular — link parameters routinely carry access tokens, API keys and session identifiers, and pasting such a link into someone else's service is the same as handing over access.